WG&R had a furniture store in Pulaski located at 125 St. Augustine Street. The store operated there for several years until in 1963 management no longer felt that a furniture store in Pulaski would thrive. They wanted to close the store location there and move to the Fox Valley. My Dad, Doug McDermid had been working at WG&R as a salesman along with Russ LaRock who had hired Dad. When WG&R closed, Dad and Russ decided that they did not want to move. They both had started families and had children in the school district.
So, in October of 1963, with the help of many people, family members, friends, and the fine folks at Pulaski State Bank, Furnitureland, Inc. was born! Over the next several years, Furnitureland enjoyed steady growth and stayed above the national index when compared to other stores.
In 1969, a second store was opened in Clintonville, WI and was operated by Jim and LaVerne LaRock. This location lasted until 1973 when Russ, Doug and Jim decided to put all the eggs into one basket and invest in a new much larger Furnitureland. The sight of our current store at 322 E. Pulaski Street had previously been an old warehouse building that I believe we were leasing at the time. We built our store there and we also then claimed the first structure in the new industrial park that same year when we built our warehouse at 734 Markham Drive. Read More